AQA makes sure their qualifications give all students the opportunity to show what they can do and progress to the next stage of their lives.
Their UK qualifications are highly valued by employers and universities around the world, and their GCSE, AS and A-level courses, amongst others, are taught in many schools and colleges.
The impact of the COVID-19 pandemic will be one of the defining features of a whole generation of British children. Lockdowns have had a severe impact on every family and on every aspect of education in this country – and it’s going to be up to our teachers to put things right by instilling not only knowledge, but confidence back into our kids after such a traumatic time.
We stepped up to ensure teachers had access to quality content during the coronavirus crisis.
We created a variety of thoughtful and engaging campaigns AQA that enabled the education charity to communicate its core messages through beautifully designed video work.
Our work was tonally prescient in the sense that we considered how best to communicate each campaign based on its purpose. We created a range of films that delivered key information in clear, engaging ways, from playful software explainers to more serious advisory films for teachers.
We took the bold colour palettes and geometric designs from the AQA brand and used these to build 2D video packages, 3D worlds, and a variety of explainer videos.
Our designs made sure that each film was decidedly AQA’s, yet we managed to inject something new and exciting into every project to make every campaign stand out.
Throughout the pandemic, the entire education sector was in disarray. Students, parents, teachers frequently saw information and guidance change in the blink of an eye. AQA was a fundamental source of information during this time.
It was integral for AQA to communicate changes throughout the pandemic to get the right information to teachers as soon as it became available – and video allowed the organisation to do so quickly and effectively.
With filming not an option, AQA enlisted the help of teachers across the country to record content for them. Honest created motion graphic kits that could be used to display user-generated content in an engaging way. These kits were used to create vlog style series that explored topics, like exam preparation best practices.
One of the biggest problems we need to solve for AQA is how to communicate data in a beautiful way without the information losing its meaning. We’ve recreated graphs, dashboards and all kinds of spreadsheets as pixel perfect 3D animations.
These assets are used in videos to promote various products in promo videos and educate teachers in video tutorials about their benefits. They have also been used to promote one of AQA’s flagship resources, MERiT from Exampro, as part of a 3D explainer to promote the launch of this new product.
Our work reached 100K teachers and amassed thousands of hours of content watched. Vital information in a time when there was such uncertainty. One of our videos was viewed 60,000, saw a 20% increase in watch-through rates with a very high % watching all the way through - making it their highest ever performing video.
“We’ve really valued Honest Video’s expertise in video and animation, their creative input, and project management, particularly when working to tight deadlines. Their communication throughout has been brilliant, and are incredibly supportive throughout all stages of production, from brief and scoping through to final delivery. Our watch-through rate, average view mark, and % of viewers that actually watch the content from start to finish have increased significantly.”