All of our work is underpinned by information about your organisation and your audience. We need to know who your audience is, when are they online, and what platforms they use so we can create content they like. Importantly, we need to understand your organisation in the same way. Your values, what you stand for, and why you stand for it as well as your objectives for working with us.
During this phase, we also gather as many existing creative brand assets as we can.
The way something moves makes a massive impact. With all the information and assets we’ve gathered we set out to bring your brand to life through motion branding.
We create a comprehensive motion branding document and assets that are ready to use in your video content - think of it as your brand guidelines but for video.
Once we’ve put all these foundational layers in place, it’s time to start creating content.
We’ll produce concepts based on the information we gathered in the discovery phase. Then, once we’ve agreed on a way forward, use our close-knit team of creatives to put together your video content that will add remarkable value to your organisation.
Throughout the pandemic, virtual events and hybrid events exploded into our lives and are now ingrained in our marketing strategies as well as your audience’s customer journey. Our end-to-end process aims to provide every single attendee with a smooth and memorable live experience.
Strategy and distribution
One piece of content can’t do it all, because your customers’ mindsets will vary at different points in their journey. So, we need to create different types of content to support them as they make their way through your marketing funnel. We create frameworks based on specific challenges and goals that will map your content against the user journey.